Hace unos d\u00edas se public\u00f3 en la revista Convergence un estudio realizado por Arturo Arriagada, director de Cultura Social Media e Ignacio Siles de la Universidad de Costa Rica. En este trabajo, basados en el caso de un grupo de influencers en Chile, los autores analizan c\u00f3mo los contextos culturales y las caracter\u00edsticas de las plataformas se configuran mutuamente, en formas que no siempre han sido reconocidas en la literatura acad\u00e9mica sobre \u201caffordances\u201d. Se analizan las negociaciones sobre lo que significa ser un influencer en Chile, el papel de los intermediarios (por ejemplo, las agencias de branding), la comunicaci\u00f3n con los seguidores y la industria global de influencers como parte de esta relaci\u00f3n mutuamente constitutiva. Pueden revisar el abstract del estudio:<\/p>\n
Examining the case of the Chilean influencer industry, this paper argues for situating affordances within a wider context in which the features of platforms acquire meanings. Our analysis focuses on two dynamics. On the one hand, we examine how the Chilean influencer industry is shaped by a \u2018technological frame\u2019 that structures the valence of affordances. We show that affordances are neither \u2018naturally\u2019 nor \u2018neutrally\u2019 imagined by actors but rather culturally located within technological frames that shape the discourses, values, and practices from which they obtain cultural meaning. On the other hand, we analyze how affordances provide a material support for the temporal and spatial expansion of these technological frames. Thus, cultural contexts and platforms\u2019 features mutually configure each other in ways that have not always been recognized in the scholarly literature about affordances. We situate negotiations about what it means to be an influencer in Chile, the role of intermediaries (eg branding agencies), communication with followers, and the global influencer industry as part of this mutually constitutive relationship.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hace unos d\u00edas se public\u00f3 en la revista Convergence un estudio realizado por Arturo Arriagada, director de Cultura Social Media e Ignacio Siles de la Universidad de Costa Rica. En este trabajo, basados en el caso de un grupo de influencers en Chile, los autores analizan c\u00f3mo los contextos culturales y las caracter\u00edsticas de las […]<\/p>\n","protected":false},"featured_media":290,"template":"","linea_investigacion":[23],"tema":[],"class_list":["post-283","noticia","type-noticia","status-publish","has-post-thumbnail","hentry","linea_investigacion-cultural-and-creative-industries"],"acf":[],"_links":{"self":[{"href":"https:\/\/labcsd.cl\/es\/wp-json\/wp\/v2\/noticia\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labcsd.cl\/es\/wp-json\/wp\/v2\/noticia"}],"about":[{"href":"https:\/\/labcsd.cl\/es\/wp-json\/wp\/v2\/types\/noticia"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labcsd.cl\/es\/wp-json\/wp\/v2\/media\/290"}],"wp:attachment":[{"href":"https:\/\/labcsd.cl\/es\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"linea_investigacion","embeddable":true,"href":"https:\/\/labcsd.cl\/es\/wp-json\/wp\/v2\/linea_investigacion?post=283"},{"taxonomy":"tema","embeddable":true,"href":"https:\/\/labcsd.cl\/es\/wp-json\/wp\/v2\/tema?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}