Who we are

Its relevance is framed within the profound processes of transformation we are experiencing, driven by the growing prominence of digital platforms and, increasingly, of artificial intelligence in social and economic life.

Our objective is to analyse the new sociocultural formations mediated by digital platforms and AI systems. We are particularly interested in transformations in creative work, the cultures and economies that emerge around platform labour, as well as the challenges faced by workers in the face of automation, algorithmic control and digital dependency.

This initiative seeks to contribute to the development of critical and academic thought around digital culture in Latin America, placing that knowledge at the service of the community by analysing in depth the new challenges that digitalisation poses to culture, the economy and work.

The laboratory aims to become a space of excellence in academic research in the region and formalises an approach grounded in the social sciences, particularly in communication and sociology as fields of study, in line with the broad vision of the School of Communications and Journalism at Universidad Adolfo Ibáñez, which recognises the central role of global and digital communications phenomena in contemporary social transformations.

The LCSD brings together researchers with backgrounds in sociology, communication, anthropology and interdisciplinary studies. Our team combines international experience and knowledge of the Latin American context (see more in Team).

The LCSD conducts excellence-driven research grounded in the social sciences, particularly in communication and sociology. Our work is organised around five overarching research lines:

The Digital Culture and Society Laboratory recognizes that contemporary challenges—such as the digital divide, disinformation, generative artificial intelligence, the preservation of digital heritage, and new forms of online social interaction—are global phenomena requiring collaborative and comparative responses.

We place the knowledge we generate at the service of the community, analyzing in depth the challenges that digitalization poses to culture, the economy, and work. We foster open, horizontal exchange with national and international participants and guests through intimate online discussions—distinct from the large-scale format of an annual conference.